Whitepaper | Performance metrics
2025 B2B SaaS benchmark report and interactive display
July 9, 2025 · Authored by Chris Price
Explore SaaS industry benchmarks and see how your business stacks up.
B2B SaaS Benchmark Report
Baker Tilly and industry leaders have collaborated with Benchmarkit to invite software-as-a-service (SaaS) companies to participate in Benchmarkit’s comprehensive survey which consists of over 500 B2B companies. The survey results provide detailed analysis benchmarks for more than 20 key performance indicators (KPIs) including:
- Blended customer acquisition cost (CAC) ratio
- CAC payback period
- Customer lifetime value to CAC ratio
- Net revenue retention
- SaaS magic number
Learn how your metrics compare against other businesses in the SaaS industry
The 2025 B2B SaaS performance benchmarking report is a crucial tool for comparing your company’s performance against peers. This comprehensive report offers invaluable insights into how your SaaS metrics measure up and empowers you to uncover opportunities to drive sustained growth.
