Whitepaper | Performance metrics
2025 B2B SaaS benchmark report and interactive display
Jul 09, 2025 · Authored by Chris Price
Explore SaaS industry benchmarks and see how your business stacks up.
B2B SaaS Benchmark Report
Baker Tilly and industry leaders have collaborated with Benchmarkit to invite software-as-a-service (SaaS) companies to participate in Benchmarkit’s comprehensive survey which consists of over 500 B2B companies. The survey results provide detailed analysis benchmarks for more than 20 key performance indicators (KPIs) including:
- Blended customer acquisition cost (CAC) ratio
- CAC payback period
- Customer lifetime value to CAC ratio
- Net revenue retention
- SaaS magic number
Learn how your metrics compare against other businesses in the SaaS industry
The 2025 B2B SaaS performance benchmarking report is a crucial tool for comparing your company’s performance against peers. This comprehensive report offers invaluable insights into how your SaaS metrics measure up and empowers you to uncover opportunities to drive sustained growth.
Benefits of the report
Benchmarks backed by data
Access trustworthy benchmarks that have been compiled from a robust collection of performance metrics. Precisely assess your company’s performance, backed by solid data
Strategic recommendations
Utilize the insights from the B2B SaaS Performance Metrics Benchmark Report to refine your strategic planning and make more informed, future-focused decisions for your company
Tailored insights
Customize benchmarks according to factors such as company size, annual contract value, pricing model, go-to-market motion, product category, primary customer group and region for targeted insights
2025 interactive B2B SaaS benchmarks
See how your SaaS business ranksAccess personalized benchmarks tailored to your unique company profile to discover how your financial and operational metrics compare to other B2B SaaS leaders.
SaaS performance interactive display: CAC Payback Period dashboard
Unlock powerful insights with SaaS Intelligence
Discover how our SaaS Intelligence solution can automatically generate essential performance metrics, empowering your business with profound insights and enhanced data-driven decision-making.
