Multimedia | Collegiate athletics and esports

Fast Company’s Creative Control podcast: how NCAA athletes are taking creative control in the Wild West of name, image, likeness (NIL) deals

March 17, 2022

Welcome to Higher Ed Advisor, the Baker Tilly podcast series where we speak with higher education industry leaders about practical and proactive guidance to help colleges and universities protect and enhance their value.

With the NCAA changing its rules around athlete compensation and allowing them the ability to earn money on their name, image and likeness (NIL), this opened the door to collegiate athletes. Baker Tilly’s Higher Education Specialist, Adrienne Larmett, joins Fast Company’s Creative Control podcast to discuss how NIL offers endless possibilities for colleges and universities of all sizes – big and small. Plus, listen to Adrienne’s advice to institutions about what this lucrative opportunity means for recruiting and retaining students across the sector.