A version of this article was previously published with the New Hope Network in May 2022.
With record sales in food and beverage during the COVID-19 pandemic driving increased interest from private equity groups and outside investors, companies need to ensure their financial reporting keeps pace with company growth. This is especially true when due diligence from a potential investor or buyer approaches.
Managing the financials for a new or growing food or beverage business can quickly feel like a runaway train without proper systems or a growth road map in place. Additionally, more companies find public offerings (IPOs) and special acquisition companies (SPACs) attractive fundraising options.
Guidance from a trusted financial partner can help companies work through evolving financial reporting requirements throughout their life cycle and prepare to raise outside investment, whether in the early stages of growth or a mature stable business.
Below, learn how recent trends may impact your company, major considerations for transactions, and how selecting the right financial advisor can help a company enhance its financial potential.
What trends are significant in the food and beverage marketplace now?
During the COVID-19 pandemic, food and beverage trends shifted toward convenience and delivery. If a company didn’t have a strong digital platform for e-commerce, it had to make investments and reassess its distribution channels. This was often through Amazon, but other avenues for distributing products online became available as new specialty delivery services emerged.
Many businesses also shifted production of products from food service to retail, and adjusted product offerings based on changes in consumer eating and cooking brought on by the pandemic.
The need for assistance during mergers and acquisition is quite high as more businesses entered transactions. Interest from outside investor activity is heightened by strong corporate earnings combined. New early stage investment firms, traditional private equity firms, and larger food companies look to acquire popular brands and seek new product innovation.
More companies also seek corporate sustainability reporting as environmental, social, and governance (ESG) issues become a strong consumer focus.

