
Multimedia | Collegiate athletics and esports
Higher Ed Advisor: outlining esports strategies to maximize institutional and student success with NACE
Dec. 13, 2022
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Ashley "AJ" Jones, Director, Membership Sales and Services, NACEEsports does help students have that sense of belonging to their campus. It also allows institutions to reach different demographics.
Welcome to Higher Ed Advisor, the Baker Tilly podcast series where we speak with higher education industry leaders about practical and proactive guidance to help colleges and universities protect and enhance their value.
Esports is growing rapidly across higher education as institutions recognize the countless opportunities these programs present in their quest to differentiate themselves and take part in this exciting digital playing field. The National Association of Collegiate Esports’ (NACE) Director of Membership Sales and Services, Ashley "AJ" Jones, joins us in this energetic podcast to explore the unique connection between esports and higher education. We examine how esports programs allow institutions to enhance and diversify their athletics culture, create a sense of belonging for students and expand athletic and other pathways for the students and campus.
AJ shares developments that NACE is closely monitoring and outlines:
Plus, hear how esports can serve as an institution’s strategic recruitment and retention tool and other key tips to guide institutions to be esports ready.
Adrienne Larmett, CRA, MBA, Principal, Higher Education Risk Advisory, Baker TillyMany institutions are seeing the benefits to their students and to their communities, as a whole, to start esports programs.
Contact our team to explore how Baker Tilly’s higher education specialists can guide your institution to establish or enhance an esports program.