Colleges and universities can develop a NIL policy based on education, communication and monitoring

Multimedia | Collegiate Athletics and Esports

Higher Ed Advisor: instituting a NIL policy based on education, communication and monitoring

Dec 14, 2021

Welcome to Higher Ed Advisor, the Baker Tilly podcast series where we speak with higher education industry leaders about practical and proactive guidance to help colleges and universities protect and enhance their value.

Name, image and likeness (NIL) continues to be a hot topic for colleges and universities. Athletic, compliance and academic programming departments are developing approaches to support and provide opportunities for student athletes in this new NIL environment while adhering to state regulations and institutional policies.

The University of Pittsburgh (Pitt) built a NIL policy based on continuous and purposeful education, communication and monitoring. Chris Hoppe, Executive Associate Athletic Director, Sport Administration and Student-Athlete Support Services, joins the podcast to share:

Traditional and nontraditional educational methods and life skills programs in place at Pitt to help student athletes brand themselves
How Pitt is guiding student athletes as entrepreneurs and communicating ongoing education opportunities and resources
The importance of meeting student athletes where they are and providing a basic understanding of NIL, including compliance requirements
Ways NIL serves as a value-added growth proposition for all parties – students, institutions and sponsors
Pitt’s compliance monitoring process

Don’t miss this deep dive into NIL compliance and beyond, including Chris’ advice for institutions based on his own lessons learned!

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Higher Ed Advisor hosts

David Capitano

As the firm’s higher education practice leader, Dave Capitano provides oversight to more than 200 team members serving over 400 colleges, universities, research institutions and higher education systems across the United States.

Adrienne Larmett

Adrienne is a principal in Baker Tilly’s risk advisory practice, with more than 17 years of professional consulting experience.

Meet this episode’s guest speaker

Chris Hoppe, Executive Associate Athletic Director, Sport Administration and Student-Athlete Support Services, University of Pittsburgh

Learn more about Chris Subscribe to Higher Ed Advisor

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Esports evaluation guide 2.0: A deeper dive into establishing or enhancing an esports program at your institution

Is your institution looking to establish or enhance an esports program? Download our new collegiate esports evaluation guide for seven key steps to developing an effective program

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Colleges students participating in diving competition

College and university NIL readiness assessment

Compliance departments are navigating NIL in real-time as student athletes are already signing deals. Evaluate your institution's preparedness to address challenges, develop policies governing NIL that comply with your state's regulations and support the success of your student athletes.

Take the assessment

Additional resources

Connect with us

For more information, or to learn how Baker Tilly’s higher education specialists can help your institution develop policies and comply with NIL regulations, contact our team.