Multimedia | Collegiate Athletics and Esports
Higher Ed Advisor: instituting a NIL policy based on education, communication and monitoring
Dec. 14, 2021
Welcome to Higher Ed Advisor, the Baker Tilly podcast series where we speak with higher education industry leaders about practical and proactive guidance to help colleges and universities protect and enhance their value.
Name, image and likeness (NIL) continues to be a hot topic for colleges and universities. Athletic, compliance and academic programming departments are developing approaches to support and provide opportunities for student athletes in this new NIL environment while adhering to state regulations and institutional policies.
The University of Pittsburgh (Pitt) built a NIL policy based on continuous and purposeful education, communication and monitoring. Chris Hoppe, Executive Associate Athletic Director, Sport Administration and Student-Athlete Support Services, joins the podcast to share:
- Traditional and nontraditional educational methods and life skills programs in place at Pitt to help student athletes brand themselves
- How Pitt is guiding student athletes as entrepreneurs and communicating ongoing education opportunities and resources
- The importance of meeting student athletes where they are and providing a basic understanding of NIL, including compliance requirements
- Ways NIL serves as a value-added growth proposition for all parties – students, institutions and sponsors
- Pitt’s compliance monitoring process
Don’t miss this deep dive into NIL compliance and beyond, including Chris’ advice for institutions based on his own lessons learned!
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