Multimedia | Fiscal resiliency
Higher Ed Advisor: why institutions should implement an integrated brand strategy in today’s environment
Nov. 29, 2022
Dr. Lori Gonzalez, Interim President, University of LouisvilleBranding is critical to higher education and particularly to the University of Louisville. We have so many stories to tell, but when we tell them all with the same voice, the impact is greater.
Welcome to Higher Ed Advisor, the Baker Tilly podcast series where we speak with higher education industry leaders about practical and proactive guidance to help colleges and universities protect and enhance their value.
This podcast is the 18th episode in our fiscal resiliency series for higher education institutions.
How does “branding” support an institution’s goals of enhancing fiscal sustainability and student success? In this episode, we explore how the University of Louisville (UofL) harnessed the power of an integrated brand strategy as the institution embarked on an impactful journey to differentiate itself while navigating the waves of change in higher education.
UofL’s Interim President, Dr. Lori Gonzalez, Executive Director of Brand and Marketing, Kim Butterweck, and advertising agency BVK’s Senior Vice President of Education, Tam Powell, outline the criticality of having an authentic and integrated brand strategy and why institutions should create a consistent brand experience based on campus-wide input.
Listen to this insightful and passionate conversation as we share:
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