Multimedia | Collegiate Athletics and Esports

Higher Ed Advisor: King’s College engages students and leaders with esports

Sept. 21, 2021

Welcome to Higher Ed Advisor, the Baker Tilly podcast series where we speak with higher education industry leaders about practical and proactive guidance to help colleges and universities protect and enhance their value.

At King’s College in Wilkes-Barre, Pennsylvania, esports is a valuable asset. The varsity program offers vast growth opportunities for students, including mentorship and career development, as well as institutional revenue and academic programming. Esports also gives non-traditional student athletes the opportunity to be involved in an inclusive, team-oriented sport that creates an increased sense of pride in the college experience.

King’s Executive Director of Intercollegiate Athletics, Cheryl Ish, and Head Coach of Esports, Jamie Chagnon, illustrate how the esports program builds affinity, drives student engagement and institutional success, enhances recruiting strategies, provides ways to collaborate with IT and other departments and aligns with the college’s mission. With everything the King’s College esports program does, students make the program successful, and they are the top priority.

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Higher Ed Advisor host

David Capitano

As the firm’s higher education practice leader, Dave Capitano provides oversight to more than 200 team members serving over 400 colleges, universities, research institutions and higher education systems across the United States.