How the right B2B SaaS metrics accelerate growth and attract investors

To run a successful startup, businesses must first identify what metrics they need to measure to get a clear understanding of where they stand and be able to communicate that to potential investors.

The dynamic nature and rapid growth trajectory of SaaS and subscription businesses further complicates matters: the metrics a very early-stage startup needs may be quite different from what is needed in later stages.

In this whitepaper, we explore what metrics Early, Series A and Series B startups should track; the challenges that come with relying on spreadsheets; and the solution: a purpose-built reporting and metrics tool that provides deep, granular insights.

Here are some highlights of this SaaS metrics whitepaper:

• Nine key SaaS and subscription metrics to understand business health and subscription growth
• Attracting investors: Key financial metrics for every stage of growth from early stage to series B and beyond
• How the right tools for SaaS and subscription business reporting and metrics propel growth and attract investors
• Why spreadsheets are a formula for failure
• The solution: A modern, purpose-built SaaS and subscription reporting and metrics tool