Navigating the BEAD program: A guide for rural ILECs and ISPs

The Broadband Equity, Access, and Deployment (BEAD) Program offers a transformative opportunity for rural Incumbent Local Exchange Carriers (ILECs) and Internet Service Providers (ISPs) looking to expand broadband services. With $42.45 billion available through the Infrastructure Investment and Jobs Act (IIJA), this program aims to connect unserved and underserved areas, providing reliable, high-speed internet access to communities that have been left behind.

Participating in the BEAD Program allows ILECs and ISPs to expand their service footprint and upgrade technology with substantial federal support. For providers in rural areas, it offers a strategic opportunity to:

• Build or upgrade networks
• Secure a competitive market position
• Contribute to closing the digital divide in their communities

By aligning their proposals with state priorities, demonstrating technical and financial readiness, and emphasizing community engagement, providers can position themselves for success in this unprecedented funding opportunity.

Leverage this opportunity successfully with insights into funding priorities, the selection process, and key considerations to positioning your proposal for a positive outcome.

Understanding the opportunity

The BEAD Program is designed to address the digital divide by prioritizing broadband deployment in areas without reliable internet access. States are responsible for selecting subgrantees — service providers who will build out the infrastructure.

For providers, this represents a chance to secure funding for deploying high-speed, scalable broadband networks. The program places a strong emphasis on fiber-based projects, ensuring that the infrastructure can meet the evolving needs of rural communities.

Key funding priorities

Service providers looking to participate in the BEAD program should understand the priorities that states will consider during the subgrantee selection process:

• Unserved and Underserved Areas. Projects targeting areas without access to speeds of at least 25/three Mbps — unserved — and those below 100/20 Mbps — underserved — are the primary focus. Providers should align their proposals with state-defined priority areas to maximize their chances.