Real estate trust expands Oracle Cloud footprint with Adaptive Intelligence

Client background

As a premier Oracle PartnerNetwork Member, Baker Tilly regularly helps organizations make their move to the cloud. Over the last several years, Baker Tilly has continued to assist Equity Residential, a Real Estate Investment Trust (REIT) with approximately 307 properties nationwide on their Oracle Cloud journey.

Equity Residential had previously transitioned to Oracle HCM Cloud in 2016, to Oracle Recruiting Cloud in May 2020, and also were using Oracle Integration Cloud and Oracle Analytics Cloud. Baker Tilly and Equity Residential had also worked together to deploy Oracle Digital Assistant (ODA) to support candidates during the recruiting lifecycle.

With the prevalence of Adaptive Intelligence in today’s modern society, the next step for the Equity Residential organization was for their team to implement Oracle Adaptive Intelligent Apps for Human Capital Management (AI) to further support candidates, employees, and recruiting staff.

The business challenge

The Equity Residential team faced a relatively simple choice in deciding to deploy Oracle Adaptive Intelligent Apps for Human Capital Management (AI). After being live with both Oracle Recruiting and the Oracle Digital Assistant capabilities for some time, the idea of being able to better support job seekers while also providing recruitment access to the right resources to make informed hiring decisions was very attractive. 

Using guiding principles, the Equity Residential team began activating the AI capabilities within their development environments, led by Rius. The team utilized a three-pronged approach focused on external candidate experience features, candidate management features, and dynamic skills features for the rollout.

Grouping functionality into phases allowed Equity Residential to focus on each unique user experience and ensure thorough research and testing was completed to reduce risk with the rollout, before moving onto exploring additional capabilities.

Strategy and solution

As a part of the Adaptive Intelligent Apps for Human Capital Management offering, Oracle offers extensive capabilities to support not only job seekers looking for an opportunity with an organization, but also support for current employees and HR leaders.

After assessing the available Oracle Adaptive Intelligence features, the Equity Residential team implemented the following capabilities:

• Time to hire: This allows recruiting users to view the estimated time to hire when creating requisitions. This allows organizations to understand the potential timeline for bringing in new talent, but can also be used throughout the hiring process to determine how factors like location may have an impact on sourcing efforts.
• Similar jobs: This helps external candidates navigating the career site quickly locate open job postings that best align to their interests. After reviewing a job description, other similar jobs dynamically appear for the candidate to consider.
• Dynamic skill recommendations: Also intended to improve the candidate experience, this feature allows candidates to select from a list of recommended skills while applying based on their resume, education, and work history.
• Recommended jobs: After applying, this feature helps candidate understand what other open roles they may be a potential fit for, based on the applications they have previously submitted.
• Best candidates: Meant to support hiring departments, this feature suggests the best potential candidates for a requisition from employees and external candidates. Prospective candidates can quickly be matched to open roles.