Increase business performance by effectively communicating your strategic plan

Many organizations achieve a high degree of success, but most don’t reach their full potential. So, what separates good organizations from great ones? Great organizations understand the importance of, and interrelationship between, planning, performance, people, and communication.

Below we outline how organizations can work to help enhance these key areas.

Prominent challenges

All organizations face impediments to achieving optimal performance. And the next decade will bring unique challenges in addition to typical challenges companies face today, such as finding ways to increase revenue and reduce costs, growing a customer base, and staying ahead of regulatory changes.

Shifting workforce demographics and continuing low employee engagement, known as megatrends, already make it difficult for organizations to achieve their goals.

For instance, baby boomers are retiring at a rate faster than Generation X can replenish. As a result, it has become an employee’s market, making it more difficult and costly to attract and retain the right people.

At the same time, low employee engagement costs organizations throughout the United States billions of dollars a year in lost productivity.

Now, additional challenges arise from increased remote work setups during the COVID-19 pandemic and more employees wanting to continue to work from home.

These challenges are a reality. The question is: how can you overcome them?

The goal is peak performance which requires peak employee engagement. There are four attributes your organization needs to possess to achieve high employee engagement. They include:

• A clear plan for moving forward
• A focus on performance measurement
• A strategy for cultivating and compensating your people
• A commitment to communication

The key is achieving alignment between these attributes within your organization. No one component can stand alone; they must be interconnected to be effective.

Let’s take a closer look at each of these attributes.