Teeing off in the digital age: Finding success with outsourced services

Background and business challenges

A company that provides a free, online sports game engaged with Baker Tilly to implement outsourced services and technology systems as they transitioned to their own entity. As they separated from the larger organization, they faced several immediate challenges:

• Lack of hands-on support: Without the support of the larger organization, our client needed assistance with essential services such as accounting, tax and human resources (HR).
• Immediate implementation of tools and systems: To ensure business operations were not disrupted during the transition, our client required the rapid deployment of new tools and systems.
• Timely and accurate reporting: Access to timely and accurate reporting was crucial for to keep investors and stockholders informed.

A strategic introduction

Baker Tilly’s involvement began during the due diligence phase of the transaction that led to our client’s spin off from a larger organization. Our CFO advisory team, engaged in the diligence process, identified the need for post-transaction support and introduced our client accounting services (CAS) team to the client’s leadership. This early connection enabled a seamless handoff and positioned the CAS team to provide immediate, high-impact support from day one.

Baker Tilly services solution

Baker Tilly was engaged early in the project, which helped our client navigate their transition. Based upon the challenges that they were facing, Baker Tilly’s client accounting services (CAS) team implemented the following systems and services tailored to their needs:

• Technology implementation: Baker Tilly introduced Ramp and Sage Intacct as a technology solution for their accounting and finance reporting. The dedicated support team oversaw the integration of these technology systems, ensuring a seamless transition.
• Customized services: Being involved from the beginning allowed Baker Tilly’s CAS team to customize their services and implementation to meet their specific timeline.
• Ongoing support: Baker Tilly continues to provide ongoing back-office operations support in accounting, HR and tax.

The impact

Baker Tilly has been working closely with our client to provide outsourced services during a significant transition period. Despite being in the early stages, the organization has already experienced several positive impacts. Highlights include:

• Flexibility of care: Shortly after introduction, the Baker Tilly’s CAS team learned of the quickly approaching transaction close date, so they swiftly adapted its services to meet the timeline. This included accelerating the deployment of technology systems and reallocating resources to ensure that all needs were met. The ability to quickly adjust to changing circumstances demonstrated Baker Tilly's commitment to providing flexible and responsive support.
• Minimal business interruption: The transition was managed smoothly, with minimal disruption to operations and the operations of their partners. Baker Tilly's proactive approach included detailed planning, regular communication and contingency strategies to address potential issues. As a result, the client was able to continue its business activities without significant interruptions, maintaining customer satisfaction and operational efficiency.
• Enhanced service quality: With hands-on support from Baker Tilly’s CAS team, the client has seen improvements in accounting, HR and tax operations. These enhancements include more accurate financial reporting, streamlined payroll processes and better compliance with tax regulations. Feedback from the client’s leadership highlights the positive impact Baker Tilly's services have had on overall business performance.
• Timely and accurate reporting: The CAS team ensures that all necessary reports are delivered accurately and on time to those who need them. This includes monthly financial statements, budget forecasts and performance metrics. The CAS team built custom reports suitable for the client’s needs, as well as reports for management purposes.  This includes tracking different metrics specific to the mobile gaming industry. These reports are available to the client in the form of live dashboards and represent real-time (or near real-time) financial metrics. Timely reporting has enabled them to make informed decisions, track progress and communicate effectively with stakeholders.
• Operational support: By providing accounting, tax and HR operations, Baker Tilly’s CAS team has enabled their executives to utilize the time that it would take them to do these back-office tasks, to instead be able to focus on growing their business and achieving their strategic goals.