An assessment of how telecommunications companies leverage their data

We recently reached out to telecommunications companies to better understand how they view their organization’s relationship with data. The goal was to gain a pulse on the industry as well as provide accurate and up-to-date information about trends from other organizations to help you evaluate your own operations.

Here’s what respondents had to say as well as our insight on their feedback.

Respondent company types

Cooperatives made up the majority of respondents at 70%, followed by privately owned companies at 26%, and investor-owned companies making up 4%.

The majority of those telecommunications companies have between 1,500 and 7,499 customers. Here’s the breakdown.

Number of customers and end-users

Services offered

Respondents were instructed to select all services that apply. The majority offer broadband, wireline, and fiber transport as their top three.

Insight on data

Here are the questions we asked and a breakdown of responses.

Do you believe your company collects sufficient amounts of data to become more data-driven?

This data is consistent with broader industry trends, although likely more than 12% of companies could use data improvements and might not realize the powerful tools available to help them better leverage their data.

For those who responded “no,” it may be useful to have an outside party assess how to capture and derive strategic value from the extensive data available to them. One of the main reasons people don’t invest the time and money in collecting data and becoming data-driven is they don’t realize the benefits that their own, as well as comparative, data can have on operational efficiency and decision-making.