Transforming the enrollment experience through scalable data modernization with Salesforce
Client background
A large global education organization that partners with institutions, educators and government entities to deliver digital learning and assessment solutions, continues to depend heavily on data across its educational programs. Operating at scale, the organization supported high-volume enrollment activity and relied on data-driven insights to improve access, outcomes and operational efficiency.
The business challenge
The organization faced growing challenges managing enrollment data efficiently as application volumes increased and timelines for conversion shortened. Legacy infrastructure limited data flow, increased administrative complexity and slowed the time from lead generation to enrollment. These inefficiencies created friction for enrollment teams and prospective learners, negatively affecting conversion rates and revenue opportunities.
Industry pressure to deliver faster and more intuitive digital experiences continued to rise. Expectations for real-time data access and streamlined enrollment processes highlighted the need for a scalable, solution that could reduce operational burden while supporting growth. Baker Tilly was engaged to modernize enrollment data infrastructure and improve performance with Salesforce.
Strategy and solution
Baker Tilly helped design and implement a Salesforce enrollment data solution focused on scalability, speed and usability. The engagement streamlined data workflows, reduced infrastructure complexity and enabled faster access to actionable insights for enrollment teams. The solution supported operational efficiency and revenue growth by accelerating the end-to-end enrollment lifecycle. Launched in February 2024, the platform delivered measurable results across key enrollment metrics.
Business impact included:
- A 1,600 percent increase in data throughput enabling faster and more informed decision making
- A 50 percent reduction in infrastructure footprint resulting in less administration and complexity
- A 94 percent decrease in time from lead to enrollment reduced from 55 days to three days
- A 23 percent or greater increase in same-school enrollments driving additional revenue
- Improved satisfaction among enrollment counselors and engineering teams due to a more consistent and efficient process
Overall, the engagement delivered a faster, more efficient enrollment experience that improved data performance, reduced operational complexity and supported measurable enrollment growth.