Retail
The retail market normalized in early 2024, following a period of tightening during the past three years. Demand for retail space stabilized at an elevated level, although financial headwinds among households led to a moderation in consumer spending.
While operating conditions in the sector remained favorable, shifts in consumer spending patterns led to substantial variation in property performance.
Increased savings
An unprecedented savings rate and stimulus measures fueled elevated consumer spending after the onset of the pandemic. In aggregate, U.S. households accumulated excess savings of approximately $2.1 trillion, partially due to government stimulus efforts.
Some of these savings were exhausted relatively quickly, particularly among low-income households that relied on government benefits for necessary expenses.
Even as savings wound down, sticky spending habits persisted while higher-income households increased spending on discretionary items and services as investment returns boosted their consumer confidence.
Credit card debt surges
Financial pressures began to accumulate during the second half of 2023 and into 2024, particularly among younger households. These challenges include rising credit card debt and the resumption of student loan repayments. Inflation also remained challenging.
The Consumer Price Index (CPI) increased by 3.5% in March 2024 — less than the peak of 9.1% in June 2021. For some consumers, wage growth partially compensated for price increases. In fact, wages increased by 4.7% YOY.
Sustained elevated prices of essential goods, including groceries, continued to weigh on household budgets. As household finances normalized, consumer spending growth slowed, curtailing retail demand. Spending on goods increased by only 1.1% YOY as of February of 2024, while spending on services increased by 3.0%.
E-commerce
E-commerce accounted for a growing share of retail sales since the onset of the pandemic, including expenditures through omnichannel platforms and digital or physical hybrid shopping experiences. E-commerce led to weaker demand for certain types of physical retail, including Class B and C regional malls.
Other product types were more resilient to online cannibalization, including pharmacies and grocery stores. In fact, operating conditions among necessity-based retailers outperformed the overall retail market. Retailers who offer unique or distinctive experiences, including many outdoor shopping centers or food and beverage outlets, were also less likely to be replaced with online shopping.
CBD retail locations, which historically relied on daytime foot traffic from office workers, also performed poorly in certain parts of the country. This trend was particularly pronounced in regions with a higher proportion of remote workers, such as the major West Coast cities.
Tracking with broader trends across all commercial real estate sectors, sales volume of retail properties slowed. Total sales volume decreased by 36% YOY during the first quarter of 2024. The single-tenant segment accounted for nearly 30% of all transactions, the largest share of any retail category, and sales in this segment slowed less than the overall retail sector.
Total retail transactions
The decrease in total retail transactions was the smallest decline across all major property sectors, partially reflecting entity-level trades which boosted overall sales volume.
More stable sales volume also reflected greater investor confidence in the sector, owing to favorable underlying fundamentals in some segments, as well as the asset value correction in the retail sector that occurred over the last two decades.