Article
Demand response and the future of utilities
July 1, 2025 · Authored by Deven Heiderscheidt
The energy and utility sector is undergoing a transformation as technological advancements and market forces reshape infrastructure investment and grid management strategies. As utilities navigate this evolving landscape, strategic planning is more critical than ever to invest in energy infrastructure that is modernized, flexible and resilient.
One of the key drivers of this transformation is rapid load growth on the grid, fueled by electrification and several emerging sectors. AI data centers and Bitcoin mining operations are significantly increasing electricity demand, requiring utilities to adapt to high-density power loads. At the same time, technological trends such as electric vehicle charging and electrified appliances like heat pumps are reshaping consumption patterns while enabling these systems to tap into an increasingly clean energy supply. Growth in domestic manufacturing is also driving increased energy demand, particularly in regions where new manufacturing plants are being built, often necessitating improved energy infrastructure to support industrial expansion.
For utilities, these dynamics create both challenges and opportunities. Amid a rapid period of change, utilities have an underutilized tool to strengthen grid reliability, cost efficiency and flexibility — demand response (DR).
Demand response
Traditionally, utilities have relied on new power generation to accommodate rising electricity demand. However, this approach is both expensive and slow, with utility interconnection queues spanning multiple years. DR can offer a faster mechanism to help meet energy needs by incentivizing consumers to adjust their energy usage in response to pricing structures, reducing the amount of new generation required and promoting resource adequacy.
Though it can take a variety of forms, DR provides incentives to customers to use less electricity during peak periods. By shifting load towards hours that typically present lower demand — overnight, for example — DR can reduce strain on grid infrastructure, and minimize reliance on costly and emissions-intensive fossil fuel peaker plants. Embracing DR allows utilities to more efficiently deploy capital in a rapidly evolving energy landscape.
Technology and the smart grid evolution
Modern DR programs leverage real-time data and advanced metering infrastructure (AMI) to enable dynamic load shifting. Leveraging these analytics, utilities can send price signals or direct controls that allow participating consumers to adjust thermostats, reduce HVAC usage, or optimize EV charging or battery storage at critical times. These investments reduce stress on the grid, balance energy consumption throughout the day and offer financial savings for both utilities and consumers.
