Multimedia | Collegiate Athletics and Esports

Higher Ed Advisor: analyzing collegiate athletic programs

Mar 09, 2021

Welcome to Higher Ed Advisor, the Baker Tilly podcast series where we speak with higher education industry leaders from across the firm about practical and proactive guidance to help colleges and universities protect and enhance their value.

We continue our athletics-themed podcast series with an episode on evaluating sports teams. As a result of COVID-19 and other industry challenges (decreasing enrollment trends, increasing costs, changing student demographics, etc.), colleges and universities are considering changes to both academic and athletic programming as an option to ensure fiscal resiliency and institutional sustainability.

This podcast explores how institutions can use data analytics to understand the impact each sports team has on enrollment, diversity, revenue, expenses and the overall contribution margin and the importance of a holistic, strategic and data-driven approach to evaluating athletic programs to ensure a positive contribution margin.

Higher Ed Advisor host

David Capitano

As the firm’s higher education practice leader, Dave Capitano provides oversight to more than 200 team members serving over 400 colleges, universities, research institutions and higher education systems across the United States.