Claudio Garcia is a senior manager with Baker Tilly’s digital solutions practice. Bringing more than 25 years of technology, marketing, sales and general management industry experience. Claudio is focused on helping client companies drive business growth through intelligent automation, digital transformation, and growth strategies (including sales/marketing effectiveness and customer experience innovation). Most recently, Claudio’s emphasis has been supporting clients’ process automation strategies and implementing RPA technology.
Claudio is passionate about helping companies drive competitive advantage through a balanced approach of disciplined strategy development and execution. Through groundbreaking customer research and segmentation, he helps clients deliver a differentiated customer experience and increase market share through increased loyalty. This approach optimizes the go-to-market performance through outstanding digital (and traditional) marketing, stage-gate product/service and experience innovation, and industry leading sales effectiveness.
Prior to joining Baker Tilly, Claudio held leadership roles as chief marketing and sales officer, and president in various B2B2C businesses across a diverse range of industries. His experience includes senior leadership roles on domestic and international businesses; he speaks multiple languages and, beyond his U.S. experience, has operated successfully in Asia, Europe and South America. Claudio has led business teams in Fortune 100 and smaller entrepreneurial companies within the consumer products, life science and retail sectors.
- Claudio helps clients develop and execute highly effective growth plans and leverage technology to accelerate business performance
- Led the strategy development for Intelligent Automation with several clients. Supervised the identification of a diverse range of use cases and the implementation of RPA technology to automate multiple business processes resulting in significant labor productivity and high ROI performance
- Guided the development of a new customer experience program with several financial institution clients. This work involved transferring expertise to the client in key areas such as: ethnographic research, journey map development, design thinking innovation workshops, Kano Research validation, and a customer experience roadmap to drive future business growth
- Re-engineered the digital marketing program of a $200 million retail organization. New approach consisted of optimal mix of SEM, SEO, Social, and development of a new/responsive branded Website. Led to same-store-sales business growth turnaround
- Restructured the sales organization of a leading fashion manufacturer/wholesaler. Created a hybrid W2/1099 field sales group supported by an effective inside sales and sales operations/analytics teams. The company doubled in size in 24 months (achieving $120 million revenue)
- Transformed the consumer marketing organization of a $300 million life science company. Through groundbreaking research identified the highest potential customer segments for business growth. Launched first ever multi-media marketing campaign integrated with new products and fundraising. Resulted in record-level of sales growth
- Designed and implemented a new stage gate product development process for a sporting goods manufacturer and distribution company. Company reversed a declining sales trend, achieved highest ever percent of revenue growth from new products, and secured prestigious ‘best vendor performance’ honors with multiple big-box retail accounts
