Many organizations today seek to better enable their organization and better serve their customers through embracing digital technologies. However, the organization’s ability to drive adoption of the technology and embrace an innovative culture is critical.
As organizations consider digital transformation, they should look at five key categories critical to success:
- Vision and strategy: What is the vision of the company and its desired future state?
- Data: How will I manage the collection, use, storage, transformation, processing and availability of data?
- Technology: What technology should I use to drive insights (cloud, tools, coding platforms, visualization, etc.)?
- People: What are the people needs of the organization - skills/roles and organizational design (when to hire, how to structure teams) to support digital transformation?
- Process automation and governance: What are the rules that govern the use and distribution of data and processes?

Enablers to digital transformation
For organizations who are willing to embrace this change, digital transformation can provide the opportunity to rethink how they use technology at the most fundamental level. This can help businesses to improve their product and/or service offerings while also building a more meaningful relationship with their new generation of customers.
The question many ask is, where to start?
Begin with the end in mind.
- Lead with strategy. Clearly defined priorities, supported by leadership, are needed to advance operational processes and digitally transform.

