From snoozer to hotshot: Mastering HSA education for maximum impact

It’s that time of year again – annual enrollment! As a seasoned benefits professional, you’ve set up an enrollment support table alongside your carrier vendors at an on-site benefits fair. Soon, an employee comes up to the table ready to talk to you about their high deductible health plan (HDHP) and health savings account (HSA) enrollment.

Putting your best benefits foot forward isn’t just about explaining the nitty-gritty details like deductibles versus copays, in network versus out of network providers or the labyrinth of prescription drug tiers. It’s about recognizing that each employee has their own unique experience and attitude toward their benefits. Each of your employees is in their own stage of learning and growing in their ability to save for their healthcare future.

This puts you in the perfect position to support your employees by understanding what phase they're in. As you aim to boost HSA participation and enhance your employees' appreciation and investment in their healthcare savings strategy for the long haul, consider this your golden opportunity to dive into the world of HSA personalities.

Get ready to help your employees take the next step in their HSA savings journey by meeting these diverse and dynamic personalities. Understanding these personas will empower you to guide them towards making the most of their HSAs.